What is Tmall store
With the rapid development of the e-commerce industry, Tmall, as China's leading B2C platform, has attracted a large number of merchants to settle in. Among them, Tmall exclusive store is one of the preferred models for many brands and merchants. This article will introduce in detail the definition, characteristics, entry conditions and differences between Tmall specialty stores and other store types to help you better understand this business model.
1. Definition of Tmall specialty store
Tmall specialty stores refer to stores where merchants sell goods in the form of authorized brands or brand collections through the Tmall platform. Specialized stores usually operate multiple brands, and these brands need to provide formal authorization documents. Unlike flagship stores, specialty stores are not limited to a single brand, but focus on multi-brand operations and are suitable for agents, distributors or brand aggregators.
2. Characteristics of Tmall stores
| Features | illustrate |
|---|---|
| Multi-brand management | Can sell multiple authorized brand products with high flexibility |
| Strict authorization requirements | Formal authorization documents from the brand owner are required. |
| Suitable for agents | Suitable for merchants with agency rights for multiple brands |
| Platform support | Enjoy the traffic and technical support of Tmall platform |
3. Conditions for entering Tmall specialty stores
To enter a Tmall store, you need to meet certain conditions. The following are the main requirements:
| condition type | Specific requirements |
|---|---|
| Enterprise qualifications | Enterprise registration is required, individual industrial and commercial households are not allowed to settle in |
| Brand licensing | Formal authorization documents from the brand owner are required. |
| margin | Depending on the category, a deposit of RMB 50,000 to RMB 150,000 is required. |
| Technical service fee | Pay annually, usually 30,000-60,000 yuan |
| Operational capabilities | Requires certain e-commerce operation experience and team |
4. The difference between Tmall specialty stores and other store types
There are a variety of store types on the Tmall platform, including flagship stores, specialty stores and specialty stores. Here are their differences:
| Store type | Features | Suitable for businesses |
|---|---|---|
| flagship store | Official direct sales of a single brand, brand ownership or exclusive licensing | Brand owner or exclusive agent |
| Specialty store | Multi-brand operation requires brand authorization | Multi-brand agents or distributors |
| specialty store | Single brand authorized sales, unofficial direct sales | Brand authorized dealer |
5. Hot topics and content in the past 10 days
The following are the hot topics in the e-commerce field that the entire Internet has paid attention to recently, and the hot content related to Tmall stores:
| hot topics | Hot content | relevance |
|---|---|---|
| 618 big promotion warm-up | Major brands prepare for 618, Tmall store discounts exposed | high |
| New retail trends | Online and offline integration, how do specialty stores deploy omni-channels | middle |
| Brand licensing disputes | Some specialty stores were removed from the shelves due to licensing issues, causing industry concern. | high |
| Live delivery | How specialty stores use live streaming to increase sales | middle |
6. Summary
Tmall exclusive store is an e-commerce model suitable for multi-brand operations. It has the characteristics of high flexibility and strong platform support. Entry into a specialty store must meet conditions such as corporate qualifications and brand authorization, and is significantly different from other store types (such as flagship stores and specialty stores). Recently, with the 618 Big Sale approaching, the operation strategy and authorization issues of franchised stores have become a hot topic in the industry. Merchants should fully understand the rules before settling in and ensure compliance operations to maximize platform dividends.
If you are considering opening a Tmall store, it is recommended to prepare relevant materials in advance and pay attention to the latest policy developments on the platform in order to successfully open a store and achieve business growth.
check the details
check the details
en
