What brand of shirt is the best? Popular brands and purchasing guides on the Internet in the past 10 days
Recently, shirts, as a must-have item for the workplace and daily wear, have once again become a hot topic on social platforms. Combining the search data and consumer feedback from the entire Internet in the past 10 days, we have compiled a ranking of popular shirt brands and purchasing points to help you quickly find the most suitable style.
1. Top 5 popular shirt brands in 2024 (data source: e-commerce platform + social platform volume)

| Ranking | Brand | Popular reasons | average price range | Positive rating |
|---|---|---|---|---|
| 1 | Uniqlo | The basic model with the best value for money | 99-299 yuan | 94.7% |
| 2 | Brooks Brothers | Brand used by the President of the United States | 800-1500 yuan | 91.2% |
| 3 | Hengyuanxiang | An upgraded version of a domestic time-honored brand | 199-499 yuan | 89.5% |
| 4 | ZARA | Outstanding fashion design | 159-399 yuan | 87.3% |
| 5 | Heilan Home | First choice for business men | 129-329 yuan | 86.8% |
2. The three purchasing dimensions that consumers are most concerned about
According to popular discussions on Xiaohongshu, Douyin and other platforms, current consumers focus on the following when purchasing shirts:
1.fabric comfort: The search volume for natural materials such as Xinjiang cotton and Pima cotton increased by 35% year-on-year;
2.Version design: Dropped shoulder and oversize styles are the most discussed;
3.Functional: Attention to antibacterial and anti-wrinkle technologies increased by 200%.
3. Recommended brands in different scenarios
| Usage scenarios | Recommended brands | Core advantages |
|---|---|---|
| business formal | Younger | Three-dimensional tailoring + anti-wrinkle technology |
| Daily leisure | UNIQLO U series | Minimalist design + comfortable fabrics |
| fashionable outfit | COS | Architectural silhouette |
| Special body type | Dayang Chuangshi | Customized services |
4. Expert purchasing advice
1.Look at the collar type: The standard collar is suitable for most occasions, and the square collar has become increasingly popular recently;
2.Identify craftsmanship: Check whether there is an anti-sweat patch on the collar and whether the cuffs are adjustable;
3.Key points for trying on: It is better if the hem of your clothes does not exceed the lower edge of the belt when you raise your arms.
5. Early warning of emerging trends
Data shows that searches for the following innovative shirt types have surged in the past 10 days:
| Innovation type | Represent the brand | growth rate |
|---|---|---|
| machine washable silk | ICICLE's Grain | 180% |
| Environmentally friendly recycling | Allbirds | 210% |
| Intelligent temperature control | Antarctic Black Technology Series | 350% |
Taken together, choosing a shirt should be based on personal budget, usage scenarios and body shape characteristics. Fast fashion brands such as Uniqlo still occupy the mainstream market, but demand for high-end functional products is growing rapidly. It is recommended that consumers give priority to the natural ingredients of the fabric and the fit of the cut, and avoid blindly pursuing the same style as the Internet celebrity.
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