How to do wholesale toys: Hot Topics and Practical Guide to the Whole Network
The toy wholesale industry has continued to heat up in recent years, especially driven by e-commerce and short video sales, with huge market potential. This article will combine popular topics across the Internet in the past 10 days to analyze the key steps and industry trends of toy wholesale, and attach structured data for reference.
1. Hot trends in the toy wholesale industry (next to 10 days)
| Hot Topics | Popularity index | Core content |
|---|---|---|
| Blind box toy sinking market | 856,000 | Blind box sales in third- and fourth-tier cities increased by 120% year-on-year |
| STEAM Educational Toys | 723,000 | Wholesale prices of programming robots and other products drop by 15% |
| Short videos are popular | 689,000 | The daily sales of unzipped toys exceeded 100,000 pieces |
| Seasonal toy prediction | 542,000 | Summer water guns enter the stocking period in advance |
2. Five major steps to get started with wholesale toys
1. Market research and product selection
Based on the hot data in the table above, it is recommended to focus on:
- Sinking market preferences: blind boxes and traditional educational toys with unit price of less than 30 yuan
- Educational needs: STEAM teaching aids, science experiment sets
- Internet celebrity hot products: products that are easy to promote for short videos such as unzipped toys, inertial cars
2. Comparison of supply channels
| Channel Type | Start batch | Price advantage | Suitable for the crowd |
|---|---|---|---|
| Yiwu Trading City | Starting from 50 pieces | 30% off the market price | Wholesale of physical stores |
| 1688 platform | Starting from 10 pieces | 40% off the market price | E-commerce entrepreneurs |
| Direct factory procurement | Starting from 500 pieces | 20% off the market price | Medium-large wholesalers with warehousing capabilities |
3. Funds and Inventory Management
It is recommended to use3322 Principle:
- 30% of the funds are used for regular sales (such as building blocks, dolls)
- 30% for seasonal products (summer water gun/winter Christmas toys)
- 20% reserved popular internet celebrity products
- 20% as emergency turnover
4. Establish sales channel
| channel | Average daily passenger flow | Profit ratio | Payment cycle |
|---|---|---|---|
| Offline wholesale market | 30-50 people | 40-60% | Current settlement/month settlement |
| Taobao/Pinduoduo | 100-300 orders | 20-35% | 7-15 days |
| TikTok Store | 50-200 orders | 30-50% | 3-7 days |
5. After-sales and customer maintenance
Establish3T service system:
- Timely (24-hour response)
- Tracking (Logistics Tracking System)
- Training (provides sales speech training)
3. Risk warnings and suggestions
1.Intellectual Property Risk: Among the recent infringement cases, 35% involved patents for toy appearance
2.Inventory turnover: The average life cycle of internet celebrity toys is only 2-3 months
3.Logistics Cost: The shipping fee for large plush toys may reach 15%
Based on the industry trends in the past 10 days, it is recommended to focus onSummer stocks are available from July to August, lay out seasonal products such as beach toys and bubble machines in advance, and at the same time, combine short video platforms to test the potential of new products. Through data-based product selection and multi-channel distribution, business risks can be effectively reduced.
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