What are the meanings and popular styles of red pendants? Analysis of hot spots on the entire network in the past 10 days
As a classic element in jewelry, red pendants have become significantly more popular in social platforms and e-commerce searches recently. This article will combine the hot topic data of the entire Internet in the past 10 days to analyze the cultural meaning, fashion trends and consumer concerns of red pendants.
1. Popularity data of red pendants across the entire network (last 10 days)
| platform | Amount of related topics | Hot search keywords | heat index |
|---|---|---|---|
| 128,000 | #本明年红丝#, #Forbidden CityRed Pendant# | ★★★☆☆ | |
| Douyin | 92,000 | "Cinnabar Pendant", "Garnet Bracelet" | ★★★★☆ |
| little red book | 56,000 | "New Year Lucky Jewelry", "Red Gemstone Comparison" | ★★★☆☆ |
| Taobao | -- | "Hetian Ruby", "Southern Red Agate" | Search volume +35% |
2. Three major cultural meanings of red pendants
1.Auspicious and festive: Red symbolizes good luck in Chinese tradition, and searches for red pendants increased significantly around the Spring Festival.
2.Protect yourself in your zodiac year: Cinnabar, red agate and other materials are considered to have the effect of warding off evil spirits, and related topics have been read on Weibo by over 200 million people.
3.love symbol: Sales of ruby pendants during Valentine’s Day increased by 28% year-on-year, becoming a popular choice to express love.
3. Top 5 popular red pendant styles in 2023
| Ranking | Style name | Material | core selling point |
|---|---|---|---|
| 1 | Forbidden City co-branded Ruyi Lock | carnelian | National trend design + cultural IP |
| 2 | Cinnabar safety buckle | natural cinnabar | Hand engraving + inspection certificate |
| 3 | Garnet drop pendant | Burgundy garnet | Transparent crystal + whitening effect |
| 4 | Southern red agate Buddha head | Baoshan Nanhong | Full color and full flesh + hand polishing |
| 5 | Ruby Love Collarbone Chain | Mozambique Ruby | 1 carat main stone + 18K gold inlay |
4. Analysis of consumer purchasing concerns
According to the latest evaluation data of e-commerce platforms, the three major factors that users pay most attention to when purchasing red pendants are:
1.Material authenticity(Accounting for 42%): Professional identification certificates are required, especially materials that are easy to be counterfeited, such as cinnabar and Nanhong.
2.Wearing effect(Accounting for 35%): The "real person try-on" content on the short video platform has the highest conversion rate, and the burgundy color is the most popular.
3.cultural added value(Accounting for 23%): Styles with cultural endorsements such as consecration certificates and intangible cultural heritage craftsmanship have a stronger premium.
5. Expert purchasing advice
1.Choose material according to needs: Cinnabar is recommended for birth year, garnet is recommended for daily wear, and southern red or ruby is recommended for collection.
2.Pay attention to size matching: The recommended pendant length for the clavicle chain is 3-5cm, and the sweater chain is suitable for large pendants of 8-12cm.
3.Be wary of low price traps: The price of natural red gemstones is usually >300 yuan, and "red agate" worth tens of yuan is mostly dyed.
Recent hot events show that with the rise of national fashion jewelry, red pendants are transforming from traditional amulets into jewelry items with both cultural connotation and fashion expression. It is expected that there will be a new round of consumption peak before the Spring Festival.
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