Analysis report on hot topics and hot content on the entire network in the past 10 days
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2. Data statistics on hot topics across the entire network
| Ranking | Topic Category | heat index | Main platform | duration |
|---|---|---|---|---|
| 1 | AI technology breakthrough | 9.8 | Twitter/Zhihu | 7 days |
| 2 | world cup qualifiers | 9.5 | Weibo/Douyin | 5 days |
| 3 | Double Eleven consumption data | 9.2 | Taobao/Xiaohongshu | 3 days |
| 4 | climate change summit | 8.7 | Facebook/News website | 6 days |
| 5 | Celebrity Divorce Events | 8.5 | Weibo/Douban | 4 days |
3. In-depth analysis of hot content
1. New breakthroughs in AI technology
What has attracted the most attention in the past 10 days is a new generation language model released by a technology company, and its multi-modal processing capabilities have triggered widespread discussion. The technical community mainly focuses on:
- Code generation accuracy increased by 32%
- Supports real-time translation in 10 languages
- Breakthrough in image understanding ability
2. Popular sports events
The World Cup qualifiers in Asia have become a hot topic among the people, especially:
- A certain national team won an upset victory
- Referee disputes over penalty decisions
- Players’ personal performance data reaches new highs
3. Double Eleven consumption observation
| Platform | GMV (100 million yuan) | year-on-year growth | Popular categories |
|---|---|---|---|
| Tmall | 4023 | +8% | Home Appliances/Beauty |
| Jingdong | 3491 | +6% | 3C/Home |
| Pinduoduo | 2850 | +15% | Agricultural products/daily necessities |
4. Discussion of social issues
1. Climate Summit Outcomes
The latest climate summit reached three important agreements:
- Emission reduction target increased to 50% in 2030
- Establish a climate compensation fund
-Technical Support Program for Developing Countries
2. Impact of entertainment events
The divorce incident of a top celebrity caused:
- Weibo topic reading volume exceeded 3 billion
- Adjustments to related brand endorsements
-Fan group differentiation phenomenon
5. Analysis of hot spot propagation characteristics
| Features | Proportion | Typical cases |
|---|---|---|
| Short video communication | 68% | Highlights of the event |
| Hashtag | 92% | #AIChangesLife# |
| Cross-border discussion | 45% | Technology + ethical topics |
6. Forecast of future trends
Based on current hot data analysis, it is expected that in the next two weeks:
1.Technology field: Discussion of AI application scenarios will continue to heat up
2.sporting events: Attention in the knockout stage will increase by 30%
3.social issues: Details of climate policy implementation will become the focus
4.entertainment industry: The warm-up for the annual awards ceremony begins
The above is a comprehensive analysis report of hot content across the entire network in the past 10 days. The data statistics period is from November 1 to November 10. Hot topics change rapidly, with the average life cycle of each hot topic being 4.7 days, 0.5 days shorter than last month. It is recommended that content creators pay attention to real-time data changes and grasp the window period of topic popularity.
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